John Lazaro

Full Stack Developer

Passionate about WordPress engineering — I love to troubleshoot, problem-solve, and make things run faster. Focused on performance optimization and scalable solutions in AWS cloud infrastructure.

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Services

I partner closely with stakeholders to uncover what truly matters, the goals, success metrics, and the right technology to get there. Every project I work on is backed by clear objectives, a solid roadmap, proactive communication, and measurable milestones.

WordPress Development

  • Custom theme and plugin development tailored to business needs
  • E-commerce, e-learning, and marketing platform builds
  • Application-level architecture and code optimization
  • Version control, pipelines, and team workflows

Page Speed & Performance Optimization

  • Optimize Core Web Vitals and overall site responsiveness
  • Diagnose and resolve front-end and server-side bottlenecks
  • Apply caching strategies (CDN/Edge, FastCGI, Redis, object, page, fragment)
  • Tune and configure servers for PHP-FPM and Nginx performance

Cloud & DevOps

  • Provision and manage scalable cloud environments
  • Build automated CI/CD pipelines for reliable deployments
  • Architect systems with focus on availability, security, and cost efficiency
  • Design and maintain AWS-based infrastructure with monitoring and observability

Skills & Tech Stacks

I’m always learning and adapting to the fast-changing tech landscape, exploring new frameworks, tools, and workflows to stay ahead. Continuous improvement has always been part of how I grow as a developer and problem-solver.

HTML5 CSS3 JavaScript PHP MySQL MariaDB WordPress GitHub AWS Linux Cloudflare Nginx

WP & Backend Development

PHP, MySQL / MariaDB, LearnDash, BuddyBoss, WooCommerce, GamiPress, Gravity Forms, ACF, Wordfence, Query Monitor, WP Rocket, Asset CleanUp, Code Profiler

Frontend Development

HTML, CSS, JavaScript (JS), jQuery

DevOps & Infrastructure

Git, GitHub Actions, Bitbucket, Docker, Ansible, New Relic, k6, Grafana, Linux (Ubuntu, CentOS, Amazon Linux), Nginx, PHP-FPM, OPcache, Redis, Cloudflare, Terraform

AWS Services

CloudFront, Route 53, EC2, RDS, S3, EBS, Lambda, API Gateway, DynamoDB, CloudWatch, CloudTrail, VPC, IAM, ECS / Fargate, WAF

Experiences

With over a decade of experience, I've collaborated with startups, agencies, and established companies across time zones. I focus on delivering solutions that bridge business goals and technology, always with a balance of practicality, performance, and maintainability.

Focus on Force

Aug 2020 – Present

Senior Developer

  • Develop and enhance a high-traffic e-learning platform using LearnDash, BuddyBoss, WooCommerce, and GamiPress
  • Troubleshoot and fix complex issues, ensuring stable platform performance
  • Collaborate with stakeholders and project managers to plan and implement new features
  • Provide efficient technical solutions and continuous improvements
  • Work under an Agile environment using Jira and Bitbucket

People Partners BPO

Jul 2018 – Jan 2020

Full Stack Developer

  • Customized WordPress themes and plugins to implement new features
  • Supported user base and resolved issues on the LearnDash LMS training platform
  • Built internal tools and reporting systems for teams based in Australia
  • Developed REST APIs and React-based integrations for VR applications
  • Managed AWS EC2, RDS, and CloudFront environments for the LMS platform
  • Integrated marketing tools including Infusionsoft, Zapier, and PlusThis
  • Used Bitbucket for code repository and Jira for project management

Freelancing

Mar 2017 – Jul 2018

Full Stack Developer

  • Converted PSD designs into responsive WordPress pages using HTML, CSS, Bootstrap, JavaScript, and jQuery
  • Designed and built custom landing pages and marketing funnels
  • Set up domains, hosting, and databases using cPanel
  • Designed modern UI layouts using Adobe Photoshop
  • Developed responsive HTML templates and published on ThemeForest marketplace

Flat Planet

Jul 2015 – Mar 2017

Front-End / Cross-Platform Developer

  • Developed cross-platform applications using Angular, Ionic, and Cordova
  • Integrated third-party payment gateways and external APIs
  • Coordinated project tasks and timelines through Jira

Curo Teknika

Dec 2012 – Jul 2015

Web Application Developer / Designer

  • Met with stakeholders to define web application scope and timelines
  • Built internal applications using Zend Framework and MySQL
  • Designed and implemented responsive UIs with Bootstrap, LESS, JavaScript, and jQuery
  • Collaborated with QA testers to ensure quality and functionality

Upwork

Jun 2012 – Oct 2012

Remote WordPress Developer

  • Converted PSD mockups into fully functional WordPress themes using PHP, HTML, CSS, JavaScript, and jQuery
  • Delivered various WordPress projects focusing on performance and usability
  • Diagnosed and resolved technical issues for multiple clients worldwide

Latest Projects

Each project I take on starts with a business challenge and ends with a well-architected, working solution. I make sure the systems I build operate effectively, scale smoothly, and provide a seamless experience for users. Every decision comes with trade-offs, and I aim to make the right ones for long-term success.

CreativeTech Learning

CreativeTech Learning

Enterprise WordPress Platform with Full DevOps Pipeline

Built a production-ready infrastructure with automated CI/CD pipelines, multi-tier caching (Cloudflare, Nginx FastCGI, Redis), and Ansible-managed deployments across four environments. Optimized performance for resource-heavy plugins including BuddyBoss Platform, LearnDash, and Elementor Pro.

WordPress • Docker • GitHub Actions • Ansible • Nginx • PHP-FPM • MariaDB • Redis • Cloudflare • DigitalOcean

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Focus on Force

Focus on Force

Salesforce certification training platform

Custom WordPress development for a large-scale e-learning system featuring advanced quiz logic, analytics dashboards, and course tracking. Integrated LearnDash, BuddyBoss, and WooCommerce for seamless user experience.

WordPress • WooCommerce • BuddyBoss • GamiPress • Cloudflare • Linode/Akamai • CloudFront • Amazon S3

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Urban Gadgets

Urban Gadgets

E-commerce platform for premium tech and lifestyle products

Built a custom WooCommerce solution with payment gateway integrations, inventory management, and optimized checkout flow. Enhanced performance and UX for high-traffic product pages.

WordPress • WooCommerce • PHP • MySQL • Flatsome • WP Engine • Octopus POS

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Let's Work Together

Need a WordPress expert or cloud consultant? Let’s discuss your goals.

Email
techwithjohnblog@gmail.com
LinkedIn linkedin.com/in/johnlazaro